We partnered with Lacoste, a moment that feels deeply personal to me. At 19 I began my journey with Lacoste in the store and later I had the privilege of spending inspiring years at the HQ. Those experiences shaped me and deepened my admiration for René Lacoste, a man who not only made history in tennis but also transformed style forever with the invention of the Polo L.12.12.
In the spirit of our four signature colors at amulet, we dedicate this project to his remarkable family and their achievements in golf. His wife Simone Thion de la Chaume made history in 1927 as the first foreign player to win the British Ladies Amateur Championship. Their daughter Catherine Lacoste stunned the golf world in 1967 by becoming the only amateur ever to win the U.S. Women’s Open, and in 1969 she added further titles, including the British Ladies Amateur, to her legacy.
For many years I looked up to René Lacoste through my different roles within the company. This partnership is a small tribute to his vision and to the golf champions in his family who carried his legacy forward.
lacoste / amulet
